Increase Engagement and Sales With Video and Story Ads Across Meta

eVolveCommerce Academy

Video is Paving the Way Forward

With the surge in video consumption and the popularity of ephemeral content, video and Story ads have become critical components to a successful Meta advertising strategy. 


Consumers are increasingly engaging with video content, spending more time watching videos on social media platforms. Stories, which offer short, engaging, and temporary content, have also become a favorite among users, providing a more authentic and immediate connection with brands. While, Meta has continually enhanced its advertising tools to support video and Story ads, introducing new features and analytics to help businesses leverage these formats effectively


We explore the growing importance of these formats and provides step-by-step instructions for creating compelling video and Story ads that capture attention and drive action.


Benefits of Using Video and Story Ads on Meta

1. Higher Engagement Rates

Video and Story ads often achieve higher engagement rates compared to static images or text ads, thanks to their dynamic and interactive nature.

2. Increased Brand Awareness and Recall

Visually engaging content helps in better brand recognition and recall, making it easier for brands to stay top of mind.

3. Improved Conversion Rates

These ad formats can lead to better conversion rates as they provide a more immersive and engaging experience, encouraging users to take action.

Best Practices for Creating Compelling Video Ads

Crafting Engaging Storylines


To create a compelling video ad:


  1. Identify your objective: Define what you want to achieve—whether it’s brand awareness, engagement, or conversions.

  2. Develop a script: Write a concise script that tells a story aligned with your brand message.

  3. Visualize the story: Plan the visuals that will accompany your script, ensuring they are engaging and relevant.


Optimizing for Mobile Viewing

  1. Use vertical formats: Since most users access Meta on mobile devices, ensure your videos are optimized for vertical viewing.

  2. Keep it short and sweet: Aim for videos under 15 seconds to maintain viewer attention.

Adding Captions and Text Overlays

  1. Include captions: Many users watch videos without sound, so adding captions ensures your message is conveyed.

  2. Use text overlays: Highlight key points with text overlays to enhance understanding and retention.

Using Call-to-Actions (CTAs)

  1. Incorporate clear CTAs: Direct users on what action to take next, such as “Shop Now” or “Learn More.”


Best Practices for Creating Engaging Story Ads

Utilizing Native Features


  1. Use interactive elements: Incorporate features like polls, quizzes, and stickers to increase user engagement.

  2. Add swipe-up links: If applicable, use the swipe-up feature to direct users to your website or landing page.

Keeping Content Fresh and Timely

  1. Post regularly: Maintain a steady stream of fresh content to keep your audience engaged.

  2. Use trending topics: Leverage current events or trends to make your Stories more relevant and engaging.

Leveraging User-Generated Content

  1. Encourage user participation: Ask users to share content featuring your products or services.

  2. Feature user content: Share user-generated content in your Stories to build community and trust.


Step-by-Step Guide to Setting Up Video and Story Ads on Meta

Creating Video Ads:

  1. Access Meta Ads Manager: Log into your Meta Ads Manager account.

  2. Choose your campaign objective: Select an objective that aligns with your video ad goals, such as “Brand Awareness” or “Conversions.”

  3. Set up your ad set: Define your target audience, budget, and schedule.

  4. Upload your video: Under the ad format section, select “Video” and upload your video file.

  5. Add captions and CTAs: Use Meta’s tools to add captions and CTAs to your video.

  6. Review and publish: Double-check all details and click “Publish” to launch your ad.

Creating Story Ads:

  1. Select “Stories” placement: When setting up your ad set, choose “Stories” under placements.

  2. Design your Story ad: Use Meta’s creative tools or upload your pre-designed Story content.

  3. Incorporate interactive elements: Add stickers, polls, or swipe-up links to increase engagement.

  4. Set your budget and schedule: Define how much you want to spend and the duration of your campaign.

  5. Launch your ad: Review your setup and click “Publish” to start running your Story ad.



Once setup, make sure to monitor metrics like view-through rates, engagement rates, and click-through rates to gauge the effectiveness of your ads. Conduct A/B testing with different creatives and messages to determine what resonates best with your audience. Lastly, regularly analyze performance data and make necessary adjustments to improve your ads’ effectiveness.

If you are looking to amplify your online advertising sales across the most powerful paid media and digital channels, then join our platform and commmunity specifically tailored for eCommerce sellers for free today @ eVolveCommerce Academy


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